03 AugBenefit Cosmetics tests iPad app in-store to educate shoppers on …

Tags: Benefit Cosmetics, Branding Brand, mobile, mobile commerce, mobile marketing, Valerie Hoecke

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Source: http://www.mobilecommercedaily.com/2011/08/01/benefit-cosmetics-tests-ipad-app-in-store-to-educate-shoppers-on-products

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